HDFC Financial institution’s digital self-service credit score portal for purchasers. All about it


HDFC Financial institution has partnered with Creditas Options to supply a guided and customised debt administration answer for its mortgage and bank card prospects.

With Covid-19 nonetheless gripping the nation and posing huge reimbursement challenges for customers, the platform comes armed with ready-to-deploy options addressing numerous challenges confronted by customers whereas managing their bank card and mortgage funds. The platform permits prospects to entry their credit score account data in real-time, on any system, and likewise streamline and allow the reimbursement course of, permitting additional flexibility to pay when and the way they select.

Leveraging machine studying automation mixed with resolution intelligence-based advertising methods, the platform helps to meaningfully interact debtors utilizing empathetic and personalised communication for every buyer’s circumstances. The platform’s totally personalised touchdown web page retains prospects up to date on their credit score behaviour and likewise permits a frictionless self-service expertise to resolve excellent dues, which ensures a delightful expertise for purchasers whereas interacting with the financial institution. Additional, all main Indian vernacular languages are supported by the platform.

The platform’s sturdy know-how structure is totally compliant on knowledge safety and buyer privateness norms.

Speaking concerning the partnership Sagar Chaudhuri, SVP-Retail Portfolio Administration, HDFC Financial institution stated, “Buyer expertise has been a key driver for us at HDFC Financial institution. This partnership with Creditas is a step additional to supply a holistic and handy self-service reimbursement platform for our prospects. It aligns with our technique the place we intention to supply our prospects comfort, confidence and steerage, which is a transparent differentiator within the banking house. Moreover, this platform can even strengthen our engagement with prospects through a digital channel. “

Anshuman Panwar, Co-founder of Creditas Options stated, “Creditas Options has created a completely built-in digital credit score assist platform for HDFC Financial institution’s prospects. The self-service platform will assist HDFC Financial institution with particular and complicated contextual nudges which can educate the shoppers and assist them navigate the present circumstances.”

The platform goals to profoundly improve buyer expertise, particularly in such unsure instances, by providing debtors a portal that simplifies monitoring, administration, and reimbursement of their dues together with empathetic and customised steerage on their credit score behaviour.


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