Huge Hit Leisure has apologized for BTS star Suga’s sampling of a speech by notorious cult chief Jim Jones.
The tune “What Do You Suppose?,” from Suga’s solo album “D-2,” contained a vocal pattern from a 1977 speech given by the cult chief. Jones was accountable for the mass murder-suicide of lots of of his followers on the Jonestown jungle commune in Guyana in 1978.
Because it was launched on Might 22, “D-2” — launched underneath Suga’s Agust D nom de plume — has topped the Apple iTunes album charts in 80 international locations and areas. The album debuted at No. 10 this week on the Rolling Stone album chart.
In an announcement, Huge Hit Leisure stated the vocal pattern was chosen by the producer who labored on the tune “with out figuring out who the speaker was.”
Huge Hit Leisure added: “We’ve got our varied processes for reviewing our content material which can be focused to our international viewers, to attempt to keep away from social, cultural and historic points, however we even have our limitations in understanding and responding to each state of affairs.
“On this case, we weren’t conscious of it upfront, and we lacked the understanding of the historic and social conditions regarding the pattern. We apologize to those that have been damage or felt uncomfortable by this.”
Huge Hit has since deleted the pattern, and has re-issued a revised model of the observe.
“Suga himself is embarrassed and feels deeply accountable for an issue that he didn’t notice,” added Huge Hit. “Sooner or later, we are going to study from this example, and take a more in-depth take a look at all the manufacturing course of.”