JYP Leisure Indicators With The Orchard For International Digital And Bodily Distribution


JYP Leisure homes a few of Ok-pop’s greatest and most beloved acts and the South Korean super-label is increasing its attain due to a brand new partnership with The Orchard.

Introduced in the present day (March 11), JYP Leisure (JYPE) shared that they reached a brand new partnership with Sony
Music Leisure’s The Orchard for international digital and bodily distribution. JYPE will distribute each digital and bodily releases to key markets in the USA, Europe and past by way of The Orchard. In response to a press launch shared from Seoul, the 2 corporations will work collectively to “broaden the label’s presence all over the world.”

These acquainted with the partnership add that not solely will JYPE artists have extra alternatives for his or her bodily merchandise to achieve followers—bodily albums proceed to be a scorching commodity for Ok-pop supporters with album packages boasting pages of colourful photographs, photograph playing cards and different novelties inside—however will see the artists on extra digital platforms beginning in the present day.

Based in 1997 by J. Y. Park, JYPE has grown into one of many greatest Korean leisure companies with its massive roster of domestically and internationally adored artists  together with 2PM, TWICE, GOT7, DAY6, 15&, and rising newcomers like Stray Children and ITZY. The corporate has additionally been integral within the careers of historic Ok-pop acts like g.o.d, Rain, Marvel Women, miss A and extra, and notably noticed Marvel Women turn out to be the first-ever Ok-pop act to land a single on the Billboard Sizzling 100 chart with 2009’s “No person.” Many Ok-pop followers are additionally a fan of the label itself with JYPE boasting 11 million subscribers on YouTube
(with its most-watched video from woman group TWICE and their “TT” video, above, with 442 million views in the mean time), in addition to 3.2 million followers each on Twitter and Instagram.

This is not The Orchard’s first dive into the Ok-pop scene with the Sony subsidiary beforehand distributing chart-topping band BTS (who ultimately linked up with Sony’s Columbia Data) as effectively solo stars Chung Ha and Eric Nam.


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