JYP Leisure have revealed their plans to enter the world of NFTs.
In response to a report by Soompi, JYP Leisure introduced that it’ll enter right into a partnership with Dunamu, the operator of South Korean cryptocurrency trade Upbit, to provide and distribute NFT-linked digital items. They are going to be launching a platform the place the non-fungible tokens (NFTs) are distributed, and extra providers shall be developed and operated.
The platform shall be used to distribute Ok-pop content material for JYP’s roster of artists. JYP Leisure at the moment homes notable acts equivalent to TWICE, 2 PM, Stray Children, ITZY and Day6, in addition to Japanese woman group NiziU.
“JYP has artists who signify Ok-pop around the globe in addition to artistic, professional content material,” JYP Entertaiment shares in an announcement. “Dunamu has the foundational technological expertise equivalent to blockchain and a worldwide community. By way of our collaboration and synergy, we’ll create added worth via our NFT platform enterprise.”
Utilizing blockchain know-how, NFTs are items of information saved and it exists as a novel digital asset. As a result of each NFTs is exclusive, it may be used to authenticate possession of digital content material equivalent to video clips and digital information. It’s much like guarantee certificates that include luxurious items.