SBI Card has introduced the launch of its new model marketing campaign, “Khushiyon ka Credit score Card”. The marketing campaign conjures up individuals to have positivity and to maneuver forward in life with out essentially having to sacrifice their very own happiness and ambitions for the sake of their family members.
SBI Card, on this model marketing campaign recognises and encourages at this time’s progressive girls who have a look at conditions in another way. The movie celebrates the brand new empowered lady who discovers causes to cherish and rejoice within the happiness of her family members, together with pursuing one’s personal goals and ambitions.
The narrative of the brand new model marketing campaign demonstrates how a girl – be it a mom or a daughter – tends to sacrifice her ambitions and happiness for her household. The movie subtly relays the message of ladies empowerment because it unfolds the story of a mother-daughter granddaughter trio.
The movie opens with a mom discovering that her daughter has a terrific alternative in New York, and the daughter is ready to forgo it as she believes that her mom is not going to go away her boutique. The progressive mom understands the magnitude of the chance that the daughter plans to sacrifice and therefore says, ‘Agar tu khush nahin rahegi toh tu hamein khush kaise rakhegi’.
She then strikes on, asking the daughter to take the primary child step – reserving the flight ticket seamlessly by way of SBI Card, saying ‘Mera boutique Nagpur mein nahin New York me hoga’. The movie ends with the message ‘Aapki khushi bhi utni hello jaroori hai jitni aapke apno ki’.
The movie is a continuation of SBI Card’s earlier model campaigns launched final yr – “Ghar Mein Khushiyaan” and “Contactless Connections” .
Rama Mohan Rao Amara, managing director and chief government officer, SBI Card mentioned, “A optimistic outlook is crucial to beat even the hardest of challenges, in private or skilled lives. The brand new model marketing campaign conjures up individuals to undertake simply that, a optimistic perspective. The marketing campaign conjures up our clients to search for methods to rejoice within the happiness of our family members, with out essentially sacrificing our personal goals. It’s a matter of nice delight for us to see SBI Card as a (monetary) enabler in spreading pleasure in our customers’ lives.”