SBI Card unveils ‘Khushiyon ka Credit score Card’ marketing campaign

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SBI Card has introduced the launch of its new model marketing campaign, “Khushiyon ka Credit score Card”. The marketing campaign evokes folks to have positivity and to maneuver forward in life with out essentially having to sacrifice their very own happiness and ambitions for the sake of their family members. 

From time immemorial, we now have been listening to and seeing many, particularly girls within the household, self-sacrificing their wants and ambitions for his or her family members. Nonetheless, SBI Card, in its newly launched model marketing campaign acknowledges and encourages as we speak’s progressive girls who take a look at conditions in a different way. The movie celebrates the brand new empowered girl who discovers causes to cherish and rejoice within the happiness of her family members, together with pursuing one’s personal goals and ambitions. 

The narrative of the brand new model marketing campaign demonstrates how a girl – be it a mom or a  daughter – tends to sacrifice her ambitions and happiness for her household. The movie subtly relays the message of girls empowerment because it unfolds the story of a mother-daughter granddaughter trio. The movie opens with a mom discovering that her daughter has an excellent  alternative in New York, and the daughter is ready to forgo it as she believes that her mom won’t depart her boutique. The progressive mom understands the magnitude of the chance that the daughter plans to sacrifice and therefore says, ‘Agar tu khush nahin rahegi toh tu hamein  khush kaise rakhegi’. She then strikes on, asking the daughter to take the primary child step – reserving the flight ticket seamlessly by way of SBI Card, saying ‘Mera boutique Nagpur mein nahin  New York me hoga’. The movie ends with the message ‘Aapki khushi bhi utni hello jaroori hai jitni  aapke apno ki’. 

Rama Mohan Rao Amara, MD & CEO, SBI Card mentioned, “A constructive outlook is crucial to beat even the hardest of challenges, in private or skilled lives. The brand new model marketing campaign evokes folks to undertake simply that, a constructive angle. The marketing campaign evokes our prospects to search for methods to rejoice within the happiness of our family members, with out essentially sacrificing our personal goals. It’s a matter of nice satisfaction for us to see SBI Card as a (monetary)  enabler in spreading pleasure in our shoppers’ lives.”

The movie is a continuation of SBI Card’s earlier model campaigns launched final yr – “Ghar  Mein Khushiyaan” and “Contactless Connections” that resonated deeply with the viewers. The movies impressed folks to indulge of their long-forgotten hobbies and to have fun togetherness and happiness with their family members and that individuals can join emotionally and unfold pleasure regardless of the social distancing practices. 

Centered totally on millennials, new-age progressive girls, and catering to a wider age group of 22-50 years, the movie goes dwell on Saturday, August 21 throughout all outstanding OTT platforms, key TV channels throughout information, sports activities, leisure, and main digital platforms.


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