The Korean wave: From Samsung to Jungkook, a one-of-a-kind invasion is happening

[ad_1] The Koreans are crash-landing on us — and it’s not simply on Netflix. Whereas the Korean cultural wave or Hallyu has swept India, with Ok-drama and Ok-pop grabbing eyeballs and earphones, the Ok-presence is pervasive, straddling tradition and enterprise, with its manufacturers persevering with to seize shoppers in lots of segments, together with vehicles … Read more

The Korean wave: From Samsung to Jungkook, a one-of-a-kind invasion is going down

[ad_1] The Koreans are crash-landing on us — and it isn’t simply on Netflix. Whereas the Korean cultural wave or Hallyu has swept India, with Ok-drama and Ok-pop grabbing eyeballs and earphones, the Ok-presence is pervasive, straddling tradition and enterprise, with its manufacturers persevering with to seize customers in lots of segments, together with vehicles … Read more